We Don’t Just Do POS.
We Do It All.
Whether it's retail, hospitality, self-service, or digital signage, BlueStar delivers the perfect solution every time.
Common Challenges for
Resellers
Too often, resellers struggle with complex configurations, vendor management, and missed opportunities.
Complex configurations that delay installations and increase costs.
Juggling multiple vendor relationships that create confusion and inefficiencies.
Limited resources and support to close deals or scale effectively.
BlueStar solves that.
We understand the challenges you face, which is why we don’t just offer products; we provide the tools, support, and expertise to help you thrive.
One Company,
Many Resources.
Meet our local and knowledgeable experts behind the solutions. With decades of combined experience in Retail & Hospitality, our specialists provide tailored solutions in POS, EPOS, mPOS, Self-Service, Digital Signage, and more.
Emma Edwards
POS Vendor Manager (EMEA)
Hi, I’m Emma Edwards. I’ve been at Bluestar 3.5 years and along with Amy, I manage the vendors in the POS space. When I’m not working, I enjoy running (whether that’s out in the country or after my young daughters!), travelling to new places and if there’s any time left, reading.
Richard Austin
POS Business Development Manager (EMEA)
Hi, I’m Richard and I lead BlueStar’s BDM team across Europe, supporting customers and vendors in retail and hospitality. I have been in the company 4 years - although I’ve been in the POS industry since the mid-14th century. When not annoying people at work, I enjoy reading, playing guitar, and sharing my “hilarious” “jokes” with anyone nearby.
Jamie Mitchell
POS Business Development Manager (UKI)
Hi, I’m Jamie. I have been with BlueStar for 4 years and in the POS and Auto ID distribution market for 11 years. When not consulting on Retail and Hospitality solutions, I can be found running long distances through beautiful Yorkshire countryside!
Morten Kruse
POS Business Development Manager (Nordics)
Hi, I’m Morten and I’ve been with BlueStar for two years, focusing on the development of our POS partners across the Nordics. I’m also a proud father of four, and when I’m not working, I enjoy unwinding through cooking and playing golf. I’m usually pretty calm—unless my golf ball disappears into the woods or my béarnaise sauce decides to separate!
Stéphane Le Paih
POS Business Development Manager (France)
Hi, I'm Stéphane. I've been with BlueStar for two years and I'm the POS BDM for France. I've been working in the POS industry for over 26 years already! When I'm not working, I'm passionate about boating and mountain biking, which I enjoy with friends and family.
Reseller Resources
Quickly find the materials that resonate with you or your customers, helping you close deals and drive success.
VIDEO
Expanding Your Digital Signage with BrightSign
United Kingdom
Discover BrightSign's Players
VIDEO
Self-Service, Smarter Spaces: Where Automation Ends & Experience Begins
Ask Blue Podcast #45
CASE STUDY
Supporting POS Migration in UK Convenience Retail
United Kingdom
VIDEO
Solving Retail & Hospitality Reseller Challenges
Reseller Pain Points Answered
BROCHURE
Retail & Hospitality Solutions
Product Catalog
BROCHURE
Self-Service Solutions
Product Catalog
BROCHURE
Digital Signage Solutions
Product Catalog
VIDEO
What’s an ISV and why should you care?
Ask Blue Podcast #25
VIDEO
Retail and Hospitality Tech: Are you being served?
Ask Blue Podcast #30
VIDEO
Explore the everyday world of Self Service Solutions.
A Grand Day (Self-Check) Out
CASE STUDY
Simplyfing Rollouts
Nordics
CASE STUDY
Modernising Betting
United Kingdom
The Power of Partnership
At BlueStar, we believe that being a trusted partner means more than just providing hardware and software. It’s about offering a complete solution—from product selection and configuration to ongoing support and relationships. As a reseller, you need a partner who understands your business and is committed to helping you succeed.
Complete POS Solutions, from hardware to software and support.
Strong Vendor & ISV Relationships for top-tier product offerings.
Custom Configuration and fast deployment, making projects seamless.
Transforming Industries,
One Solution at a Time.
Our expertise spans all sectors, allowing us to provide seamless, end-to-end solutions, no matter the application.
Retail & QSR
Provide POS systems for self-checkout, digital ordering, and mobile payment solutions to enhance customer experience and speed up service in high-traffic environments.
Hospitality & Entertainment
Offer a variety of POS & self service solutions for event ticket printing, guest check-ins, and convenient payment processing to improve customer experience and operational efficiency.
Healthcare
Offer self-service kiosks designed for patient check-ins and appointment scheduling, plus digital signage wayfinding solutions, which all help healthcare providers streamline services.
Corporate & Education
Expand your business with integrated solutions for POS or self-checkout in cafeterias, as well as digital signage for meeting room bookings or wayfinding. Help end-users stay ahead of the curve.


















