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We Don’t Just Do POS.
We Do It All.

Whether it's retail, hospitality, self-service, or digital signage, BlueStar delivers the perfect solution every time.

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Common Challenges for
Resellers

Too often, resellers struggle with complex configurations, vendor management, and missed opportunities.

Uncertainty about which products are needed to create a complete solution.

Complex configurations that delay installations and increase costs.

Juggling multiple vendor relationships that create confusion and inefficiencies.

Limited resources and support to close deals or scale effectively.

BlueStar solves that.

We understand the challenges you face, which is why we don’t just offer products; we provide the tools, support, and expertise to help you thrive. 

One Company,
Many Resources.

Meet our local and knowledgeable experts behind the solutions. With decades of combined experience in Retail & Hospitality, our specialists provide tailored solutions in POS, EPOS, mPOS, Self-Service, Digital Signage, and more.

 

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Emma Edwards

POS Vendor Manager (EMEA)

Hi, I’m Emma Edwards. I’ve been at Bluestar 3.5 years and along with Amy, I manage the vendors in the POS space. When I’m not working, I enjoy running (whether that’s out in the country or after my young daughters!), travelling to new places and if there’s any time left, reading.

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Amy Masterman

POS Brand Manager (EMEA)

Hi, I’m Amy and I’ve been with BlueStar for three years, working closely with over 20 retail and hospitality manufacturers. I’m also a self-proclaimed dog aficionado, kept busy by my two crazy dogs - Harley and Zeus.

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Richard Austin

POS Business Development Manager (EMEA)

Hi, I’m Richard and I lead BlueStar’s BDM team across Europe, supporting customers and vendors in retail and hospitality. I have been in the company 4 years - although I’ve been in the POS industry since the mid-14th century. When not annoying people at work, I enjoy reading, playing guitar, and sharing my “hilarious” “jokes” with anyone nearby.

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Jamie Mitchell

POS Business Development Manager (UKI)

Hi, I’m Jamie. I have been with BlueStar for 4 years and in the POS and Auto ID distribution market for 11 years. When not consulting on Retail and Hospitality solutions, I can be found running long distances through beautiful Yorkshire countryside!

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Morten Kruse

POS Business Development Manager (Nordics)

Hi, I’m Morten and I’ve been with BlueStar for two years, focusing on the development of our POS partners across the Nordics. I’m also a proud father of four, and when I’m not working, I enjoy unwinding through cooking and playing golf. I’m usually pretty calm—unless my golf ball disappears into the woods or my béarnaise sauce decides to separate!

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Stéphane Le Paih

POS Business Development Manager (France)

Hi, I'm Stéphane. I've been with BlueStar for two years and I'm the POS BDM for France. I've been working in the POS industry for over 26 years already! When I'm not working, I'm passionate about boating and mountain biking, which I enjoy with friends and family.

Reseller Resources

Quickly find the materials that resonate with you or your customers, helping you close deals and drive success.

The Power of Partnership

At BlueStar, we believe that being a trusted partner means more than just providing hardware and software. It’s about offering a complete solution—from product selection and configuration to ongoing support and relationships. As a reseller, you need a partner who understands your business and is committed to helping you succeed.

Complete POS Solutions, from hardware to software and support.

Strong Vendor & ISV Relationships for top-tier product offerings.

Custom Configuration and fast deployment, making projects seamless.

Transforming Industries, 
One Solution at a Time.

Our expertise spans all sectors, allowing us to provide seamless, end-to-end solutions, no matter the application.

 

Retail & QSR

Provide POS systems for self-checkout, digital ordering, and mobile payment solutions to enhance customer experience and speed up service in high-traffic environments.

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Hospitality & Entertainment

Offer a variety of POS & self service solutions for event ticket printing, guest check-ins, and convenient payment processing to improve customer experience and operational efficiency.

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Healthcare

Offer self-service kiosks designed for patient check-ins and appointment scheduling, plus digital signage wayfinding solutions, which all help healthcare providers streamline services.

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Corporate & Education

Expand your business with integrated solutions for POS or self-checkout in cafeterias, as well as digital signage for meeting room bookings or wayfinding. Help end-users stay ahead of the curve.

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Need a Software Solution?

Partnering with Independent Software Vendors (ISVs) expands your offerings, enabling access to new markets and growth opportunities across industries like Retail, Hospitality, and Warehousing. Search our portal to find the right software solutions for your projects.

Let’s Talk

Book a Free Consultation

Fill out the form below, and one of our local sales experts will reach out to discuss your project needs.