Having inventory readily available when you need it is not what BlueStar hangs its hat on. Sure, the foundational pillar of any successful distributor is being able to fulfill order requirements in an efficient and timely manner. But BlueStar isn’t just any distributor. And we haven’t become Zebra’s #1 Global Distributor simply by fulfilling orders. Our mission is to serve the specialty electronics industry as THE premier value-add distributor by creating profitable long-term relationships and serving the needs of value-added resellers, such as yourself. Our vision is to provide the finest customer service in the industry, delivering the technologies, tools and training that our global partners need to grow their businesses. BlueStar works exclusively with value-added resellers to provide complete solutions, custom configuration offerings, business development, and marketing support. Since being established in 1929, BlueStar has brought unequaled expertise to the market, offers award-winning technical support, and has become an authorized service center for a growing number of manufacturers, including Zebra.
Our BlueStar North American Zebra Team is comprised of 17 specialists, each with years of experience helping to support our customers grow their business in a variety of industries and vertical segments.
Marketing support has been at the very core of BlueStar’s DNA, helping customers develop strategies and execute campaigns on their behalf to drive awareness, increase brand recognition, and positively influence sales. We have dedicated individuals on the team who have over a decade of experience in successfully navigating B2B marketing tactics across every industry, which has helped our customers expand their reach.
Our award-winning technical, sales and product support has made BlueStar’s operations team indispensable to the growth of our partners and Zebra alike. Both pre- and post- sales support in each of these areas have given our customers the help they need to confidently sell Zebra in the markets they serve. There is a reason why the largest reseller in the US has chosen BlueStar as their preferred distributor.
BlueStar has the longest tenured Vertical & Technology Specialists in the Channel, after pioneering the practice almost 2 decades ago. Focusing on markets such as Manufacturing, Transportation & Logistics, State & Local Government, Healthcare, Retail & Hospitality, and more – our team is fully committed to helping you find success in each vertical. In addition, we have dedicated team members focused on services, supplies, software, and RFID. Our team of Business Development Managers brings unmatched expertise and experience in each of these areas, helping our customers successfully penetrate the markets they choose.
