Zebra Retail Visibility Study

Zebra’s 18th Annual Global Shopper Study

Retail complexity is growing, and all stakeholders have heightened expectations for a better retail experience. This year’s reports explore how retailers are responding with a broader shift toward operations that are adaptive, connected, and built to meet today’s needs. Rich insights into persistent challenges with inventory visibility and loss, task prioritization, and shopper satisfaction, paired with an outlook for more intelligent operations with AI, data insights, frontline technologies, and retail media networks shows progress towards optimization, personalization and profitability.

OVERVIEW

Shoppers prioritize value through discounts and personalization, but satisfaction declines as expectations for seamless experiences rise.
Technology is moving to the center of loss prevention, as decision-makers adopt AI, RFID, and computer vision to better detect, prevent, and respond in real time.
Many decision-makers overestimate performance, especially in key areas like returns, inventory accuracy, checkout speed, and service quality.
Retailers are embracing AI, automation, and retail media networks to personalize experiences, streamline associates’ tasks, and improve execution.

Get a closer look at the forces reshaping retail through the lens of shoppers, associates, and decision-makers. Discover how intelligent operations, AI, real-time insight, and tech-enabled associates are delivering more personal, connected, and profitable experiences across the shopping journey.

Download the Inside Retail Report

The Push for Progress

Discover how intelligent operations are transforming retail from the inside out for customers, associates and decision-makers.

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Download the Shopper Pulse Report

The New Retail Reality

Gain perspectives on shoppers' expectations in their online and in-store journey and how retailers can deliver.

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Redefining what is possible in retail

Learn how retail decision-makers are responding to today's biggest challenges - from inventory and shrink to tech-investment choices and associate enablement. See how intelligent operations are shaping priorities in probability, and performance.

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Delivering for the modern shopper

Take a closer look at how shopper expectations are shifting around value, convenience, personalization, and speed. Visualize where experience gaps persist and how retailers can better support today's connected, convenience-driven customers.

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Retail insights from around the world

Regional differences in shopper behavior, associate experience, and retail priorities reveal how strategies must adapt market by market. The visual overview brings together key insights that show how expectations, investments, and retail realities vary around the world.

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