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ZEBRA + BLUESTAR PARTNER RESOURCe

Attack the Mid-Market with Ready-Made Ads

The Ready-Made Graphics portal puts pre-made Zebra ads—for web, social, and email—right in your hands. Add your logo, download, and start promoting to the Mid-Market today. Free to use. No design team required.

Open the Ready-Made Graphics Portal

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Pick From Ready-Made Ads

Hundreds of professionally designed ads — web banners, social posts, and email templates — built and ready to use.

Add Your Logo in One Click

Every ad is built to be instantly co-branded with your logo — no design software required.

Download & Go Live Today

No waiting on a creative team, no cost to use. Grab an ad and start advertising to the Mid-Market this week.

THE OPPORUTNITY

Unlock Your Growth in the Mid-Market

The mid-market is a dynamic and rapidly growing segment, actively investing in technology to enhance efficiency and fuel expansion. With BlueStar and Zebra, you have the solutions, strategy, and support to capture this opportunity. Defined as companies with 100 to 999 employees and $50M to $1B in annual revenue.

300k

Mid-market businesses in the U.S., generating trillions in annual revenue

6% vs 2.6%

Mid-market/small business channel revenue growth vs. large-enterprise CAGR

12%

Projected mid-market IT spending increase in 2026 (~1/3 of all IT spend)

Lower Mid-Market

100-250 employees

Focus on affordability and simplicity — easy-to-use, cost-effective tools like the Essentials line.

Mid/Upper Mid-Market

250-999 employees

Lead with scalability, ROI, and customization — advanced, enterprise-grade solutions.

Retail

Balancing operational costs with customer experience and loss prevention. RFID adoption in apparel: 26% → 55% by 2030.

The math: $53.8M uplift from inventory management + $35.1M from loss prevention.

Manufacturing

Investing in "smart factory" initiatives, AI quality inspection, and predictive maintenance.

The math: $69.7M uplift from quality control + $53.8M from material handling.

Transportation & Logistics

Pressure for faster, accurate fulfillment. Priorities: Last Mile Delivery, Augmented Worker in the Warehouse.

The math: $25.3M uplift from inventory management + $17.1M from delivery ops.

3. Build a Winning Formula for Your Business

Partner with ISVs to Close Deals Faster

BlueStar helps you connect with the right software partners to deliver a complete solution.

Expand into High-Growth Technologies

RFID market penetration is expected to double or triple in key verticals by 2030.

Drive Recurring Revenue

Attach supplies and explore rugged tablets and other adjacent product lines.

Strategic Alignment & Collaboration

Distributor Growth Partner Taskforce — dedicated Mid-Market Expansion Team, new BDRs, a shared Zebra CDM, and a new Channel Marketing role.

Distribution Alignment — Adam Daria, BlueStar's Mid-Market BDM, leads this initiative.

Funding & Incentives

Discretionary MDF/BDF — funds approved mid-market marketing campaigns and sales enablement.

Zebra Rewards — earn points on eligible sales and educational activities.

Sales & Marketing Enablement

Co-Marketing Assets — Zebra offers co-branding tools, as well as BlueStar's Ready-Made Graphics Portal.

Training & Webinars — Tuesday Talks, Marketing Mastermind, PartnerTalk.

Market Intelligence — via each Vertical-Focused BDM at BlueStar.

Refresh the Base & Go Zebra Trade-In — turn old devices into new business, with cash rebates for end-user customers.

Product & Solution Resources

Demo Equipment — discounted demo program plus BlueStar-provided demo units.

ISV Partnerships — connect with Independent Software Vendors for complete solutions.

Full Portfolio Leverage — from cost-effective Essentials to enterprise-grade RFID and Machine Vision.

WINNING TOGETHER

New Customer Acquisition Rebate Program

Financially rewards eligible Zebra PartnerConnect members for expanding their customer base by acquiring new or inactive customers.

Eligibility

Registered Reseller, Business Partner/Premier Business Partner, Solution Partner/Premier Solution Partner, Broadline Technology Reseller/Premier BTR, and Global System Integrator.

Target Customers

A "new customer" has not previously purchased from Zebra. An "inactive customer" has not made more than $5,000 in total Zebra hardware purchases in the last five years (2021 to date).

Inclusion of Offerings

Rebate calculations include all Zebra offerings — hardware, accessories, software, supplies, and services.

Benefits

Financial reward for new-account growth, a low $10,000 qualifying threshold, and a holistic, solutions-first sales approach.

3-5% REBATE

3% for Premier partners, 5% for all other PartnerConnect tiers. $10,000 minimum sales to qualify with a $500,000 cap per partner, per year.
Valid through December 31, 2026

Download the Flyer (PDF)

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